Recently, I have been approached by quite a few college students looking to get into radio for insight on the industry. I always feel strange about giving this advice because my experience as a radio host is very different from your typical local radio host experience. However, I do think that whether radio is going to be your main thing or simply just one of the many things you do; there are a few things that can help you out. Here are my five bits of advice for those thinking about getting into radio.
Multi-Task Your Talent
I didn't enter radio the typical way. I was an author first and I was lucky that someone in management liked what they heard during an on-air interview and kept me around the station until a spot opened up. I see myself as a writer first, relationship expert and then a radio personality. When I joined radio I noticed quickly that the climate was changing -- time served and talent meant far less than audience reach. It is not enough anymore to simply be a good on-air talent. You must be a talent in many different areas. If you want to catch a programmers eye or really become of value to a station, then you better be popular on many different platforms: books, blogs, TV, DJing and much more. Stations know their local audience reach, but today they want the extra audience you can bring via the web and outside projects. Radio
MUST only be one aspect of your career.